KT TAPE | Keep moving, wherever the adventure takes you.
We worked with KT on an Instagram video, photo carousel, and supporting stories as a part of their rebrand to show how KT Tape can be used as part of your weekly movement, as well as introducing a new product to their line.
They asked for content that showcased how the non-restrictive, comfortable tape allows you to keep moving, wherever the adventure takes you.
We focused in on how KT Tape has been involved Jordyn's personal journey as she transitioned from soccer to trail running after a torn ACL in 2016. This allowed us to authentically speak about the product, and share personal usage occasions as we prepare, perform, and recover with KT Tape.
